ARMANI CASA - INTERIOR DESIGN EXHIBITION
This October in Beijing, the Art of Living Exhibition by Giorgio Armani was revealed for the first time outside of Italy. Previously presented during the Salone del Mobile in Milan in 2015, it offers a fascinating journey through some of the world’s most dynamic cities. It is a journey that takes in different cultures and inspires a variety of emotions, looking at ways of life and examining local sensibilities. It is a history of the introduction of innovations and a reflection of an aesthetic sense that redraws the boundaries of taste. This is the meaning behind the exhibition, which metaphorically evokes the atelier where ideas are conceived and take form.
On display are some of the main projects developed by Giorgio Armani in collaboration with the Interior Design Studio by Armani/Casa, which has worked for over ten years to find unprecedented creative solutions, in which an aesthetic of luxurious simplicity is interpreted through the local culture and ethos of different places. The first one dates back to 2004, when Giorgio Armani signed a contract with Emaar Properties PJSC to build the Armani Hotel in Dubai, opened in 2010. This was followed by other major projects around the world, from Milan to Miami, through to Istanbul, Mumbai and Manila, Tel Aviv and Chengdu, London and Beijing, a preview of which was presented in Beijing this year.